The “Night of the Hairstyle” has been held with the Town hall for 2 years thus transforming the village hall into larger hairdressing salon of France.
This demonstration staged by Professional Oréal Paris and inaugurated by Olivia Polski, associated of Maire de Paris in charge of the trade and the crafts surrounded by Nathalie Ross, Direct Générale International of the division of the professional products of Oréal, Bernard Slalter, President of the National union of the Companies of Hairstyle and Frank Provost, President of the National council of the Companies of Hairstyle, allowed some privileged registered beforehand to be made cap gracefully by one of the 120 hairdressers present this evening there. The service which was done on dry hair had approximately 20 mnpour to carry out loops, chignons, plaits or blow–dry.
The industry of the hairstyle is the second after the building and gathers more than 190,000 professionals. For this 5th edition of the Night of the Hairstyle, 2750 living rooms took part everywhere in France and in more than 30 countries in this 5th edition. They remained open until 23:00 for the occasion. The hairdressers present at the Town hall of Paris received a drier and a polisher which they could use directly on their one day old customers.
Among these hairdressers, we met one accustomed of this demonstration, Eric Leturgie who was already with the Town hall last year.
Having obtained its patent in 1989, it decides to open its first living room with Sablet whereas it is 25 years old. It puts at it in practice all its know–how and its technique for the greatest joy of its female customers. In 2001, he becomes artistic hairdresser for the Wella brand and shares his art with the other hairdressers of the brand then he decides to create in 2005, the frankness “the companions Eric Léturgie Coiffure” based on the model from the working trade–guild; many living rooms adhere to it.
Continuing on this impetus, it decides to open its university Else Université in 2008. It leaves Wella in 2010 to join Professional Oréal and to become Artistic Coach. Appointed H3 (Heart, Hand, Head) international expert in 2012, it intègrel‘ international team of creative hairdressers. Become creator of trends, it carries out visual year by representing France at the sides of 5 other selected international hairdressers. In October 2013, he receives on behalf of the guild chamber the prize STARS and Vaucluse TRADES of Commercial Dynamics and forging mill his fame.
In addition to the personality of its creator, the group remains a family business with know–how and products correspond to the needs for 90% of the market, thus it was made known.
A few days after the Night of the Hairstyle, on June 19th, one finds Oréal in another role, that of solidarity. At the time of “Citizen Day”, day of solidarity created 9 years ago by the brand in collaboration with UnisCité to present the commitments between companies and associations, the chairman of Oréal, Jean–Paul Agon and about twenty employees covered a white combination and armed themselves with rollers in order to renovate the buildings of the Agora of Emmaus Solidarity located street of Hummed between Louvre and Châtelet. The reception of day receives 300 people per day and gives access to a wash–house, a shower, a cloakroom, a food aid, a domiciliation and the possibility of meeting social workers. Thanks to the mobilization of the collaborators of the group, the people with the street will be able to reinstate a refreshed place where they will be able to forget one moment the greyness of their life and to find the assistance which they need.
For CitizenDay, 5,000 collaborators of Oréal mobilized themselves for associations such as Emmaus Solidaité, Vision of the world, humane ONG which make it possible to the children to have an access to education, the food, the drinking water and the health, Weareloreal which proposes to the collaborators to act to protect the biodiversity and to maintain or restore natural spaces, etc… In France, there are already 24,000 godfathers. This day of solidarity is followed to international as to Brazil, Denmark, Finland, Netherlands, Poland and elsewhere.