On Saturday, September 28, L’Oréal Paris celebrated the new beauty season of the 5th day of Paris Fashion Week 2019.
After the grandiose show on the Champs Elysées of the first edition in 2017, the second edition on a podium floating on the Seine in 2018, the third edition took place at the Monnaie de Paris, the most historic institution in France. Once again the event became a must-see event for Paris Fashion Week, with emerging designers and internationally renowned houses, the brand reaffirmed its privileged links with the world of fashion.
Actresses, singers, athletes and models all showcased the diversity of the new L’Oréal Paris season, during this exceptional meeting for women of all ages and backgrounds.
As each show has a scenario, this year the musical decor is authentic with a classical theme, created by the famous electronic composer Thomas Roussel, specifically for the parade and accompanied by an orchestra of 40 musicians.
The show took place at the Monnaie de Paris, located in Quai de Conti in the 6th arrondissement, in the presence of 600 guests, including models including Naomi Campbell, Estelle Lefebure, Sonia Rolland, Olga Kurylenko, Tina Kunakey, Louise Bourgoin (…) etc.
Camila Cabello and Amber Heard made their first appearance at the L’Oréal Paris parade, and were among the 32 spokespersons who marched on the life-size podium to present the collections of ready-to-wear and sewing brands that were associated.
Eva Longoria, cosmetics brand ambassador, was present for her second show; the star of the small screen even walked the podium wearing her baby, Santiago, for the final.
Helen Mirren and Andie McDowell made their return to the podium in Paris, while other celebrities such as Marie Bochet, Liya Kebede, Aja Naomi King, Doutzen Kroes, Soo Joo Park, Luma Grothe, Duckie Thot and Aishwarya Rai made their return to the podium, showing once again that beauty has no Age.
L’Oréal Paris has demonstrated all its expertise through this parade in the synergy between beauty and fashion and has shared it in an unprecedented way with 66 looks created by Val Garland, Global Makeup Artist and its teams of 29 professionals but also 66 incredible hairstyles created specifically for the event by Stéphane Lvieux and Global Hair artist.
This year, 13 designers were partners in the parade, bringing a new style and style to the 32 models with iconic fashion designers such as emerging, AMI, Atlein, Balmain, Cédric Charlier, Dries Van Noten, Elie Saab, Etudes, Giambattista Valli, Karl Lagerfeld, Koché, Nicolas Lecourt Mansion, Olivier Theyli skens, Rokh.
The 3rd edition of the Oréal Paris was a success in Paris Fashion Week, transforming the French capital for a week the city of love into a city of fashion; we look forward to the new edition of 2020.