Sueño, patio of the Hôtel de Sers is the new address in Paris which hosts trendy evenings on Thursday, Friday and Saturday evenings from 6 p.m. to 2 a.m. throughout the month of July, see more …
On the ground floor, at the end of the portrait gallery, the hotel has a restaurant with a covered terrace which opens onto a tree-lined garden and offers an upscale and modern menu. A large selection of cocktails is available at the S’Bar’s marble bar. It is at this place that Morgan Koch inaugurated on June 25, the Sueño (“Dream” in Spanish), an open air before with Deep, house and electro music and in Tulum style decor, Mexican peninsula of Yucatan. This unique concept led the guests into a dream world in the heart of Paris (Restaurant included). For Morgan, following the closing of the “White House”, a page was turned after having spent more than 4 years in its midst as artistic director, and having organized very many evenings there.
Who is Morgan Koch?
Born in 1983, Morgan and her twin Joy Koch are the children of the evening organizer and author of “L’oiseau des Nuits parisiennes”, Véronique Koch and of the musician Endy.
He currently lives in Paris where he was born and where he did various odd jobs before discovering several trades, such as luxury sales or catering, which forged his character. At the age of 16, he discovered the evenings thanks to his mother who brought him back to the “Bains Douches” where he met celebrities, which made him want to do this job.
At 18, he organized his own clubbing evenings before having a date and canvassing the owners of nightclubs. He then launched his own productions (lofts, art galleries), always with the idea of partying in superb places in Paris (ephemeral events with addresses and access by invitation only). Before taking on the artistic direction of the “White House” in 2015, following his performances as PR on Saturday evening, in addition to his own week evenings, he provided
weekly evenings at the Kong and the VIP room. Upon assuming management, he decided to change the name of the club “white room” to Club Montaigne more modern and trendy with a superb press launch. In 2018, he was the first artistic director to hold evenings in collaboration with prestigious hotels, including the Melia hotel and its magnificent perched roof top at 82m. The same year, he opened a restaurant inside the D in the Marais, Dad’s Den, a space of around 200 m² with a mezzanine, in the chic and glamorous tradition of his own. You can consult a menu of organic dishes and wines of around 200 square meters, with a restaurant section perched on a charming mezzanine.
His success is linked to the fact that he wants to “make Parisians want to party every weekend” and this led him to create his own structure, an event company where he is the exclusive service provider under artistic director of the places he operates. For this he must “be able to be a pioneer and cultivate his address book to be always on the cutting edge”, knowing that the places of celebration are multiplying more and more. “Competition is sometimes a microcosm, you have to know how to differentiate yourself from others and have your own signature,” he said.
In July 2020, he embarked on a new adventure as artistic director of Sueño in collaboration with the Hôtel de Sers in Paris, in a dream setting.
A few words about the Hôtel de Sers
400 meters from the Champs-Elysées, the Hôtel de Sers is located on Avenue Pierre 1er in Serbia, in a 19th century manor, not far from the Galliera museum. This 5-star palace is one of the most beautiful jewels of the “Golden Triangle” which brings together the luxury of avenues Montaigne and George V with the “Plazza”, the “Prince of Wales” and the “Fouquet’s” as well as Lasserre, Ledoyen, the “White House” and the “Avenue”, as well as the cabarets of Crazy Horse and Raspoutine and the theater of the Champs Elysées.
It was between the end of the 19th century and the 1930s that most of the buildings were constructed. We find there the Haussmannian comfort and the rigor “Art-Déco” and it is the case of the Hotel de Sers, baptized “Baby Palace” by its customers.
The establishment offers its customers rooms with contemporary decor designed by interior designer Thomas Vidalenc, who has managed to preserve the historic spirit by using marble and rosewood furniture; some rooms offer a view of the Eiffel Tower, the suites have a living room and a balcony with panoramic views of the city, there is also an apartment with 2 roof terraces, a kitchen and a circular bathtub. A fitness room, sauna, hammam and hydrotherapy treatments are available to customers.