20 avril 2024

Daily Impact European

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The Night of the Hairstyle, Professional l’Oréal Paris

The Town hall of Paris transformed its splendid reception room into giant hairdressing salon at the time of the night of the hairstyle. It is in a festive atmosphere and glamour that 120 hairdressers settled in this place of exception.

On June 14th proceeded the fifth edition of the night of the hairstyle 2018 through all France with a total of 2500 living rooms which were invested for this occasion. The experts of Professional Oréal Paris organized and put their talent at the service of the people eager to profit free from a hairstyle of their choice. Even if the women are particularly aimed at the time of this event, the men are not forgotten and it is the occasion to collect invaluable advices exempted by the experts hairstylists of the brand.

The service carried out by the hairdresser is a one duration old hairstyle of about twenty minutes approximately carried out on dry hair, that it is for loops, a blowdry, a chignon or a crown of braids. An occasion dreamed to test a new capillary trend or a hairstyle of star. There is no shampoo nor of haircut. This year an innovation developed with the discovery of the application Style My Hair 3D of Professional Oréal Paris, free downloadable since a smartphone, which makes it possible to test with the screen a style or a color of hair trend thanks to a selfie.

The condition in order to be able to take part at this time privileged, is to be registered as a preliminary on the official site of the night of the hairstyle, to select the living room nearest to its residence and to choose a time slot.

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